Google Ads Strategy
Google has become a powerful search engine. It is estimated that there are 2.3 million searches that are performed on Google every second. This shows the broad reach and accessibility of Google in the world of the internet. So, whether you are running a business or selling any product or service without having a prominent presence on Google, you cannot succeed. The best way to do this is by running Google advertisements. It can help to get more visitors to your website, provide value-driven results, and can boost your business standings.
Effectively running a Google ad campaign requires a budget. Although you can start with a smaller budget, it can limit your reach. So, the first thing you do is decide how much you are willing to spend on the campaign and then proceed accordingly.
Set Your Goals
Know what you are looking to achieve from your campaign. Are you looking to get more leads? Are you looking to inform the customer about your product, or get more newsletter signups, or generate revenue for your website? Do you have a set cost per conversion? Know your goals first since they’ll affect the outcome of your campaign
It is where most of your time is spent when initiating a new campaign. Below are three types of research that can be helpful for you:
- Keyword Research – Use keyword tools to locate the most relevant keywords people are typing into the search engines to find your product/service/company. Spend some time in keyword research for a successful ad word campaign.
- Competitive Research – Study your competitor’s keywords in AdWords. See who is standing at or near the top of these rankings, you can use various tools for this purpose, analyze how they are running their campaigns. Visit your competitor sites. Subscribe to their mailing lists.
- Research Your Audience – Study the behavior and buying habits of customers. Read their testimonials. What do they love/hate about your competitors? What do they love about your product? Try to find answers to these questions. It can certainly help you improve and improvise in a better way.
Landing Page Offers
An irresistible offer on your landing page can help you stand from your competitors. Try to take an in-depth look at what your competitors are providing. Ask yourself how can you get a favorable outcome by delivering something different and unique
Use Relevant Keywords
When starting with AdWords, keep your keyword list small and very specific, add all those keywords which you find the ideal for your campaign. Ranking against those keywords will take time, but with consistent work, you can get ahead. If any of your keywords are not ranking or converting, then you should not use these keywords.
Keywords That Rank
Finding keywords that help to rank is essential. Try to use the keywords like the offer, discount that can boost your organic reach. People are more likely to use your services if you are catering to their needs.
Keywords that Include “testimonials” data” how-to”, etc. show that people have endorsed your product. Such keywords can also help you to climb up in the market.
No matter the goals of your campaign, monitor your results—track downloads, newsletter signups, sales, etc. with AdWords conversion tracking. Tracking options can help you proceed in a better way. You can overcome your shortcomings by monitoring the changes and adding those elements in your campaign that can yield immense benefits for your company operations.
Mine the Data
You receive data from AdWords you can’t get anywhere else. Mine your keyword data to locate key phrases that are ideal for your SEO. When you find ones that people respond to your needs, test them on your landing pages and your website. Used this way, AdWords is the grease that lubes your entire marketing campaign. Do a deep digging and find those keywords that have low competition but give you a better chance to rank.
Google Ad Character Count
Google character count is a limit of text characters when you are running a Google ad campaign. Below are some of the details.
DESCRIPTION- Google provides you only 80 characters to compose the description of your text ads. You may even include spaces if you want.
HEADLINE/TITLE-The limit for writing your Headline/Title is restricted, and it is only 25 characters. Both headline one and headline two have a limit of 25 characters.
DISPLAY URL-The limitation of your screen URL is only 35 characters. If you want more, you can add more than 35 characters; however; your ad will reveal only 35 characters.
Running Google advertisements can be frustrating for you if you are not professional. You can either learn the basics, or you can get professional help. Focus on getting more conversion. You have to provide value to readers and carefully design your campaign by keeping all dynamics in your mind.