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Paid search marketing is a marketing tool. In this day and age, it has become the most widespread marketing tool. The internet, social media, search engines; all of them have solid platforms for advertising which have a massive reach. Paid ads are inexpensive and scalable as compared to other methods of marketing. The marketing campaign automatically connects the ads to relevant audience when they search for it. There are many kinds of algorithms which determine the compatibility of an ad with relevant viewers.

Pay-Per-Click Campaign

Pay-per-click, or PPC campaigns are generally regarded as smartest paid ad campaigns. That is because a businessowner bids for and ad placement n a search engine’s sponsored links. This placement is done through keywords related to the particular business. Then businessowner pays the search engine a small fee per click.

High Returns

While it may sound worrisome and potentially costly venture, in truth it is much more cost efficient than mainstream advertising. A campaign that is well designed will even have a higher viewer turnout than anticipated. In such a campaign, the potential customers among the relevant audience will only see the ads when they actively search for precisely the given nature of a businessowner’s products or services. these searchers will be more likely to be potential customers than casual browsers. In this way, the paid ad campaign becomes more than worth the cost.

paid ad ompaigns

Our Belief

Solutions Now can run an extremely efficient marketing campaign. We can capitalize on all the relevant channels for advertising very effectively. We firmly believe that a paid advertising campaign is much more effective than owned or earned advertising. It is so because this is a way to reach through to your targeted audience directly within a larger crowd.

Ad Placements

Paid ads are generally displayed to the relevant users on the specific location of a page. They are either shown on the sides, top or bottom of web pages. However, there are no absolutes when it comes to placements. The businessowners can generally pay more for their ads being placed in a more eye-catching position. They can also have the ads be placed on more popular websites and platforms. The traffic of general and relevant audiences is a big concern.
For example, a every category of people visits news websites, such as BBC. However, not all are interested in news specifically related to fashion. If the businessowner has interest in fashion and his ad is placed on only relevant fashion pages in a prominent manner, it will cost less than being placed on main pages. Moreover, only relevant audience will be able to see that add.

Ad Categories

There are several different categories of paid ads, such as;

  • PPC (Pay Per Click)
  • PPI (Pay Per Impression)
  • Display Ads

There are further customizations possible as per user’s requirement or preference. Social media websites have especially turned into magnificent platforms for paid ads. There are already groups, pages, categories in communities that have formed on such social sites that the algorithms seem redundant which search for target audience. A car dealer can easily target car enthusiast groups on Facebook, Twitter or LinkedIn for his ads.

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