972-914-2991   info@solsnow.com   helpdesk@solsnow.com

Category: Blog

What are successful digital content strategy elements?

The foundation of gaining focus is content, which is the fundamental part of marketing (when done well). However, penning book pages for customers anticipating a tale is similar to merely “creating content” without a strategic plan. Having a solid content strategy element may make or break your company. There’s no denying that investing in content is well worth the effort, with benefits ranging from enhanced SEO and leadership in your sector to higher organic traffic, more email subscribers, and a competitive advantage over your competitors.

Increased consumer involvement and loyalty is the top reason for investing in marketing technologies, according to 53% of respondents.

However, content strategy elements may be beneficial for promoting client interaction. Your brand will be able to provide the appropriate material to your target audience thanks to a well-defined content strategy element.

So, what are the crucial factors that might help you establish a successful content marketing strategy, whether you have an existing plan or are beginning from scratch?

Here below are five successful digital content strategy elements.

1. Keep SEO on top of the list:

The fundamentals of SEO should guide your content strategy. That isn’t to say that the primary goal of your material is to “game” the search engines. Instead, it entails ensuring that your material is optimized for maximum visibility and presented in a manner that Google will recognize as factual, functional, and authentic.

Each content page should have its keyword to rank for in a thorough SEO content production process without keyword stuffing, which search engines may penalize you. It also involves using meta descriptions to explain your material, adding alt tags to photos, and adhering to Google’s E-A-T criteria used by the search engine to favor information that demonstrates knowledge, authority, and trustworthiness.

2. Marketing objectives

Your content marketing activities will have various key performance indicators (KPIs) and targets depending on your business demands. You should probably go one step further and establish appropriate metrics for different content categories. Performance marketing content (direct response advertisements), brand awareness, local market communication, and support material are just a few examples.

Determine which of these objectives are critical to your content’s short and long-term performance and make them the analytics pillars you can track in a reporting platform or dashboard.

3. Customer persona:

Marketing and advertising are designed to reach individuals, whether a large group for a consumer brand or a smaller group with particular demographic or behavioral characteristics.

Create cheat sheet summaries for campaign usage based on the individual’s personality profiles you want to reach and impact, backed up by research and data you’ve gathered. Age, gender, household income, location, education, family status, and job position/title are demographic factors.

Personal beliefs and ambitions, as well as cultural and behavioral characteristics such as Cultural influences, Media preferences, purchasing frictions

4. Venture outside of blogs.

Sure, when you hear the word “content,” you might think of blogs. However, content creation is much more than just blogging. You may also look at case studies, manuals, checklists, fact sheets, and other content kinds.

These content formats are helpful because they allow you to go further into themes, couple them with blog pieces to help guide readers down the funnel and use them to generate leads by providing them as downloads in return for completing a landing page form.

5. Quality over quantity.

Publishing a large amount of inadequately written, edited, and designed material will not help your brand. This material will not only not rank well in search engines, but it will also negate the objective of developing content in the first place: to enlighten, educate, and assist your target audience.

Instead, devise a publishing schedule that allows you to publish the highest-quality material possible, whether it’s developed in-house or through a collaboration with an agency. Once you’ve established a fantastic routine, you may discover that your team can produce more often. If that isn’t the case, then keep doing what you’re doing.

One of the most critical cornerstones of successful SEO is a significant content strategy element. Use the guidelines above provided by Solsnow to ensure that each item you publish is of excellent quality, relevant, and valuable to your target audience.

B2B Content Marketing: its strategies and agencies

B2B Content Marketing: its strategies and agencies

The practice of transactions between businesses is called B2B or business-to-business. The process of using content to increase brand awareness, expand the business audience, leads, traffic, and sales is known as B2B content marketing. The forms of B2B content marketing include:

  • Blogging.
  • Infographics
  • Podcasting (distributing audio files).
  • Email newsletters.

How to do B2B content marketing right? Identify your ideal audience and develop new content ideas consistently, then promote your content. To grow your B2B firm to generate more traffic, subscribers, and many more, you need to choose a B2B Content Marketing Agency. You need to check if the agency fulfills all your needs. Do they match your budget expectations? Do they write for your industry? Etc.


Strategies Of B2B Content Marketing:


However, the strategies you can follow for B2B content marketing are:


  • Set goals for your B2B content marketing strategy before creating any content. For great impact, your goals should be specific and relevant. If your goal is to increase brand awareness, your content will include blogs, ads, articles, and videos. Blogs, videos, and comments are easy to create and publish. It will help develop an awareness of your brand. On the other hand, if your goal is lead generation, several things you can put behind your content like eBooks, video courses, trials, demos, checklists, guides, market research reports, podcasts, events, and many more. If you want to increase website visits, generate more leads with your content. Or take services from Content Marketing Agencies.


  • Create buyer personas. It is an imaginary representation of your customer based on market research and confirmed data about your existing customer. They help you to understand the people you want to market products and services. One of the most common mistakes of businesses is rather than focusing on customer’s needs, they create buyer personas for job functions.


  • After buyer personas, run a content audit from any of the Top Content Marketing Agencies. Reviewing all your content on your website with its performance is known as a content audit. It helps you to see what you have and what you don’t have. If you have a lot of blogs and videos, by running a content audit, you will position your content in a better way.


  • Try to think from different angles and create unique content. Do independent research to build an industry report. Unique content does not mean creating a new idea but taking an old idea and turning it into a different spin. To attract an audience this B2B content marketing strategy is helpful.


  • Once you have your unique ideas, you need to authenticate them with keyword research. Keyword research is the process of finding words that people use in search engines like Google. Keywords alone are not enough. Use the main topic and related headings in your content. The content topic is compulsory, and your content strategy revolves around them.


  • Choose the right content types. The Best Content Marketing Agencies always focus on choosing the right type of content. The most common and effective content formats include Video, Blogs, eBooks, etc. Promote your content using social media apps like Facebook, Twitter, etc.


  • Consider paid advertising, and don’t forget about email marketing.

Do it by yourself. If not, do a partnership with a content strategy agency that will do all the mentioned strategies for your business.


Best B2B Content Marketing Agencies:


The best 4 B2B content marketing agencies that are a good fit for you include:


1.      Velocity Partners:

Velocity partner is one of the best B2B or business-to-business content marketing agencies. A B2B Agency helps their clients to build B2B brand and B2B content strategies. Their services are not cheap, and they work with large companies. They also won the best B2B agency reward. They also do digital marketing and B2B SEO (Search Engine Optimization).


2.      Rep Cap:

Rep Cap focuses on all forms of B2B solutions. It includes content strategy, consulting, training, distribution, editorial content, multimedia, and many more. Their team will support your blog posts, websites, email newsletters, brand strategy, videos, podcasts, social posts, research, surveys, and many more. As there are many options to choose from, this might be the right choice for you.


3.      Isoline:

Isoline provides various services and mainly focuses on midsize businesses. This is the tech B2B content marketing agency for global brands. They have two factors. First, they have deep sector expertise to understand your technology, markets, and offer. Second, they provide strategic creativity to generate more leads, create thought relationships, and more.


4.      BOP Design:

BOP design is all about setting up your branding & print media, website & development, content marketing. BOP design helps the industries (software, consulting, and technology, biotech, healthcare, accounting, engineering, and financial) develop their brand messaging, utilize content marketing, and create a B2B web design. They understand the B2B tactics that generate ideal client leads.


5.      Koala Rank:

Koala Rank is the best B2B content marketing agency for small businesses. The Best Content Marketing Companies will help you to attract the right people with integrated content strategies. They also help to generate qualified leads with quality content. They will scale your business with unlimited monthly plans.


B2B Content Marketing VS B2C Content Marketing:


  • The process of providing services or products to businesses is known as B2B or Business-to-Business and. The process of providing services or products directly to consumers is known as B2C or Business-to-Consumers. For example, let’s say you are a farmer who grows potatoes. You have harvested this year’s crop and have 800 potatoes to sell. You will need to decide which route you will choose. B2B or B2C? A content marketing firm can give better insights into it. If you choose the B2B route, you will need to find a retailer who will buy your potatoes. It could be a restaurant or another farmer who needs additional potatoes. They will sell those potatoes in some form to consumers. But, if you choose the B2C route, you will set up a farm stand and sell potatoes directly to customers. This method is time-consuming, but you can sell them at a higher price.


  • Both methods have their advantages and disadvantages and operate differently. B2B and B2C e-commerce businesses have many of the same qualities, but also have several differences. The difference is in their pricing models, customer services, and website structure.


Solution Now

10 Marketing Landing Page Factors for High Conversions

Marketing Landing Page Factors for High Conversions

Landing pages are the foremost entities to showcase what service or a product has to offer for which a landing page has been created. The effectiveness and impeccability of a landing page are subject to innumerable parameters that are detrimental with respect to ranking as well as the conversion of the landing pages.

The ranking factor is primarily entailed by the conversion of the landing page to the maximum extent. What is the conversion of the landing page in the first place? The decisiveness of the end-user or the customers by ordaining the services presented by a particular landing page is called the conversion of the landing page.

The greater the conversion of the landing pages, the greater would be the sales pitch of that landing page. Aside from the fundamentalism, what parameters are associated to withhold the effectuated marketing aspects for the marketing that directly hits the conversion rate of landing pages? A marketing landing page is detrimental to the uplift of the conversion of landing pages. Here are the stratagems to uplift the conversion rate from the marketing perspective of landing pages.

Goal-Oriented Landing Pages.

Landing pages are aimed to bring about the exposition of any particular service or product. The major manifestation is to showcase what a business has to offer at its disposal for the end-users and audience. Here the term specificity is derived that specially deals with the product and the services.

To gain expertise in the landing pages, it should be made a goal-oriented landing page. Why does a landing page need to be goal-oriented in the first place? It is very advantageous from the marketing perspective. The service gets to have the specified and designated niche that s more feasible to target as it comes to the audience’s perspective. 




Pressing Problem


The major intent of orchestrating the landing page ought to be the entitlement of a problem. The problem should be pressed with brief explainers and subheadings. Press the problem so that the end-user is convinced to engage with the solution service is providing.


Presenting Solution


The solution is the next frontier a landing might convert a solution. A better interpretation of the solution gives a better glimpse of conversion. The audience is mainly interested in the solution and the service being entailed. The representation of the solution becomes the reason for an uplift in the conversion of the landing pages.


Headlines & Subheadings


How would be the end-user know about the solution or the service showcased on the landing pages? Headings and subheadings do the job to give quick insights into products and services. Use appealing and very effective headlines and subheadings. The more effective a headline is the more effectuated it would entail focus and attention of the audience probably leading to the conversion of the landing page.


Removing Links.


Extra links on the landing pages don’t necessarily make sense to provide the effectuated support to the end-user. Provide all the info even with small explainers but don’t let the audience involve in clicking more links on the landing pages. Remove the unnecessary links from the landing page.


Maintaining a Gallery


If the landing page is aimed at procuring a product and myriad variants of that product, it should illustrate the product with pictorial manifestation. The picture reflects the product better than a description of the product. Add some alluring pics of the product to have the better conversion of landing pages providing the end-user to stay on the page and take a decisive session to avail the product.


Adding Short Videos


Short videos are a great explainer of the services and the product. Add short videos as a good explainer about the product and service.


Effective Explainer


What gives the audience a go-ahead on a landing page of a product? An explainer gives that reflection in the best means possible. Add a short explainer of what is being showcased on the landing page. That explainer can be an infographic, and descriptive format or a short video. Short explainers are very much effective in letting the end-user stay on the landing page for it to convert. 


Adding Trust-Builder


Add the trust builders on the landing pages. Good reviews, badges, and short explainers are very appealing. Add these trust builders on the landing pages to give better explainers of landing pages.


Choosing Template Layout


When end-user land on the landing page, multifarious feature counts. The layout of a landing page is the foremost showrunner. Make the template of the landing page as compatible as possible. The compatibility comes when the interface is very interactive for the user. For instance, an e-commerce landing page has to have maximum compatibility to let the end-user interact at best. Choose a layout that interprets the most suitable interactive features of the page.

5 Different Types of Firewalls

What is a Firewall?

A firewall is a hardware or a software tool, intended to block all unwanted inbound traffic while letting genuine visitors pass through. As a network security mechanism, the firewall blocks suspicious information packets according to specified regulations and requirements. 

In simpler terms, a firewall serves as a guard between the remote network and the Internet to stop unlawful or illegal entry. The firewall used as both software as well as a physical device, they are the best and primary source of protection against network threats, malware, and hackers and safeguard your organizational network structure.


What is a Hardware Firewall?

A hardware firewall serves as a doorman and anti-malware choice for the network. It sits directly behind the router and can be designed to examine incoming traffic, screening out dangers as they bump into the device.

A hardware firewall is a remote gadget much like a server that monitors the visitors and traffic of a network or system. While a customer would generally plug a network wire straight into a desktop or server, with a physical hardware device, the wire is inserted into the device first. The firewall lies between the exterior system and the server, giving an antivirus option and excellent barricade against hackers and cyberbullies.


Benefits of Hardware Firewall

  • A hardware firewall is very useful to control the traffic that in your network.
  • You can configure it according to specific visitors.
  • It eases the burden on the server because it is an alternative to software firewalls and you can clear up space in your memory and enhance the functioning of computers.

Facts Regarding Firewalls

  • It helps to monitor and filter out suspicious data packets.
  • Can alleviate the load on other network operations. Such as, you can deactivate network security software, which can free up badly required storage and increase the productivity of your systems.
  • Routers and Firewalls—There is a lot of difference between router and firewall. A router is used for targeted traffic by shutting any incoming visitors; routing is one of the tasks of a firewall with the primary objective of preventing irregular traffic.

Type of Firewalls


There are different firewall types. It all depends upon the organization’s needs and operational capability. You can choose from any of these firewalls depending upon the type of protection you want.

1. Proxy Firewall

A proxy firewall blocks suspicious communication and safeguards the private servers and networks. Its extra functional abilities include content caching and it provides a secure connection between exterior and interior networks. The other name for it is the app firewall filter. A proxy firewall is instrumental in protecting server resources.


2. Stateful Inspection Firewall

It is a firewall that stops inbound visitors which is based on protocol, port. It is called a stateful inspection firewall. It regulates and oversees dynamic networks in diverse states to inspect which information is safe and which is harmful to enter the network


3. Unified Threat Management (UTM) Firewall

A UTM firewall includes the traits of standard network security with many other security elements. Generally, Unified Threat Management (UTM) offers the functional capability of malware tools, data breach protection, which are generally joined side by side. These firewalls are perfect for SMB’s


4. Next-Generation Firewall (NGFW)

These firewalls are made to filter and stop modern-day cyber threats, for instance, sophisticated viruses, and protect the applications against those who want to exploit the vulnerabilities in the program. This firewall can also carry out normal stateful checks as well. 


5. Threat-focused NGFW

Besides providing the features of a standard NGFW, threat-focused NGFW offers sophisticated threat spotting and helps to restore the functionality of the system. It furthermore identifies which resources are more susceptible to risk with a comprehensive context information record. It can counter-attacks using a smart security management system and can manage several other security-related challenges.


Final Words

A fully functional firewall can be the solution to all your network problems. It can boost the speed of the system and can help to alleviate your burden. If you are a small business owner and not sure what to do a managed IT service provider can answer your problems. They can set up all the necessary hardware and software required to run a business.

Remote IT Support services

What is Remote IT Support? Benefits for Small Business

What is Remote IT Support?

Many businesses know they need a fully functional IT department. Computing and networking are fundamental factors in the success of any business. However, to operate the IT infrastructure, you need an efficient team that can provide more productivity at a reasonable cost.

An on-site IT team is an expensive solution if you are running a small company. It is easy for many large corporations, but for small and mid-size enterprises, it requires money.  The burden of providing top-class services that are coherent with the technological developments and at the same time protecting the confidential details of consumers is challenging for small businesses.

The solution to this problem is remote IT support. It is a cost-efficient and practical answer to your problems- they have extensive resources at their disposal, keeping your company operation running.  It allows you to pay heed to other essential aspects of your company.

Remote IT Support Services Benefits for SMBs


Remote IT support comes with many benefits for small businesses, aside from providing reliable technical support and enhancing productivity.

1. IT Support

Professional support can enhance your company’s reputation. Corporations and firms that offer such technical assistance have the highly skilled and able staff to manage and monitor your IT setup with great accuracy and adaptability. Such a quick response can get your operation running in no time; no matter the issue you face, you can rely on them for any hardware and software related problem you are going through. 

2. Reduce Remote IT Support Cost

On-site support is expensive and needs a large allocation of resources. However, remote support can help you save this extra cost that comes with working on-site. The reduced fee will benefit you and the consumers that are availing of your services. If you can save more, you can invest this amount in other departments that are lagging due to the lack of financial investment. 

3. Professional Services

Professionals who provide remote IT support are knowledgeable and have access to the latest tools to automate your business practice. Their valuable advice can set the path of success for your business. Their suggestions come in handy when you are making policy decisions. Such a technological implementation has many benefits and goes a long way to aid a falling IT setup.

4. Monitoring and Maintenance

Remote IT assistance comes with monitoring and maintenance to handle any unexpected network trouble or malfunctioning your technical equipment. Monitoring guarantees the safety of your computer network. Remote expert shields your systems and network from any suspected cyber activity. 

On the other hand, without maintenance, there is no point in getting IT remote support. Make sure you hire the right guys for the job. So, you stay updated and have a tight security shield to protect you from hackers.

5. Off-Site Backup

Creating cloud backup is easy, but you need a team to maintain it and keep it running.  Backup is essential in emergency scenarios. It functions as a safety net for confidential data that you do not want to lose.  Backup provides you with storage space if your computer is attacked by hackers or affected by malware.

6. Stay Business Focused

Managing your business tech needs requires work on your part. It diverts your focus from essential aspects of your business. Freelance IT Support can make these troubles go away. By outsourcing this need, you have one less distraction. You can now focus on your business needs. It also allows alleviating the stress you are feeling.

7. Security

The data breach is becoming a problem for many companies. Many security analysts believe that businesses will go through a data breach, and there is nothing you can do about it. The only solution to this problem is protection.  A remote service provider comes with an excellent security package for your systems. They have access to some of the latest software and anti-malware tools that prevent any mishap from happening. 

Usually, Mega companies are the target of hackers. Because they have a massive financial portfolio that the hacker is interested in, still, if you are vulnerable, cybercriminals could target you and steal the customer’s information, including account information. Remote support can prevent these breaches from happening by coming up with a perfect security plan.

8. Increase Company Productivity

IT issues can become an overwhelming problem for other employees in your company. As time passes, your company productivity decreases, and so do the performance of workers in your company. Luckily, you can increase your efficiency with IT support because now you have a proficient IT technician that could handle any IT glitch. This lets your crew to focus on the main aspects of work.  

Final Words

Remote IT support is a beneficial solution, especially if you are looking for cost-efficient assistance. Online IT support is dependent on fast internet. This means that you need a good internet connection without any interruptions. Such online support can also be provided through Emails, telephone, mobile, or by getting remote entrance into your system.

Cross-platform software concept vector illustration.

Benefits of Cross-Platform Application Development

Mobile App Development

From the developer’s perspective, what is the purpose of mobile app development?  The answer is twofold: First, to get more users for the app and get more engagement from those customers.

It is not problematic when the individuals you are looking to target are mostly found on the same platform. It becomes easier for a developer to target those people. But the story becomes different when a company wishes to appeal to a wide variety of audiences using iPhone, Android, Windows Phone, or any other operating system. Then you need to design an app that works perfectly well in all these mediums.

For this purpose, hiring an application development company can help you to develop cross platforms apps that offer many bonuses. However, it is not easy to implement. Once implemented successfully, you can get a good reputation for your business.


 Cross-Platform App Development

You might be asking yourself, what is cross-platform apps? Well, to answer your question, let us consider android and IOS. Both android and IOS are designed separately, the app that is suitable for both the operating systems is known as cross-platform apps.

The other two types of app are native and hybrid app development. Native apps are built for one operating system, and it can be android or IOS. In comparison, the hybrid application is a mixture of codes. Hybrid apps are heavily coded with advanced programming scripts and do not offer better functionality. It provides a limited user experience. Moving back to cross-platform, aside from giving dual functionality, saves time, and is cost-efficient. 

In general, cross platforms are much more efficient as compare to their competitors, and the benefits you’ll get are:

  • Offers diverse functionality
  • Profitable In the long run
  • Lower cost and helpful for your business
  • Excellent performance
  • Broader reach

A cross-platform are finding many uses in a lot of fields. It allows a corporation to target many segments of the population and get desirable outcomes. They can also increase their user reach and sky-high their market revenue. 

Now let us take a look at some of the benefits of Cross-Platform apps:


1. Reusing the Code

Reusing the code is not a new concept; a developer, instead of writing new codes, can reuse the code. This eliminates the need to do the task repetitively, and it also saves time and labor. Many developers commonly use this technique.


2. Controls Cost

Cross app platforms can reduce costs because you do not have to spend extra on making apps for other platforms. One-time investment can give you high reliability and durability—no need to spend your finances on tools and tech programming that does not get you anywhere.


3. Quicker Development Time

The single script allows for more speedy development of the application. You can launch your product in the market in a short time. It saves your company a lot of time, and you invest time in other aspects of your business. Such a situation works out best for all stakeholders involved in the process, including developers, clients, and marketers.

4. Easy to Collect Data

It offers a lot of business benefits for the company.  It gives a business owner less time to establish a position in the market. It allows the entrepreneur to get the reviews of users and create a respectable place in the business circle. Such strategies completely wipe out the competitor and help to establish your monopoly in the business.

5. Sameness and Uniformity

Using a cross-platform app offers a unique degree of uniformity and coherence to the users. A user-friendly experience and a more diverse interface of such applications can make the browsing experience more comfortable and convenient. If the app has been made with highly complex codes, the customer may become irritated by your app. So, he would prefer the one that can offer a consistent experience to him.

6. Wider Market Reach

Due to compatibility with many platforms, products can be designed and made available for numerous app stores simultaneously. Thus, your brand has more reach and a greater chance of an upsurge in popularity.

Final Words

Cross platforms business apps offer an exhilarating user experience. It gives higher market coverage, and once the user is happy with your product, the chances of your development increase manifold. With more compatibility options, advanced programming is making our life more comfortable.

5 Different Types of the Most Effective Email Marketing

What is Email Marketing?


Email marketing is a type of promotion that can make the readers on your email list mindful of new offers, discounts, and details about the product. It uses email to promote your brand. It informs the customers of all the details and latest features of your services, and if done right, can lead to the success of any marketing campaign. The biggest plus that it offers is creating brand loyalty, customer interaction, and making new customers. Provide you with new leads and make the process of your business as smooth as possible.


Here is the crucial figure for you, only 3-4% of emails get clicks. It is merely that many advertisers do not have proper knowledge of how to carry out email marketing effectively.


Email marketing reaps a lot of advantages for any advertising campaign. Some of them are as follows:

  • Email is one of the most influential media of communication. More than 90% of people daily check their mails. The number is higher than any other medium.
  • There is no risk of account suspension or deletion in the mail. You can select your list and can send the emails the way you please.
  • Emails offer a better conversion rate. Many researches have shown that people spend more on email marketing campaigns than any other form of promotion. Better conversion and better return on investment as well. In comparison to social media, sends can increase the chance of your success by 400%. That is huge!

In this article, we have made a list of the five most effective electronic mail marketing types that you can use to carry out your campaign successfully.


1. ‘Welcome’ Emails

The first impression is the last. Whenever you get a potential lead, the first thing you should do is to send them a brilliant ‘Welcome’ message. A well-crafted welcome email can open new doors of opportunities and generate a soft, productive image of your brand in customers’ minds.


Benefits of Welcome Email

  • It provides the customer details about your company. It gives them the know-how and what to expect from you.
  • Welcome emails tell the customer that you will stay in touch with them—many people signup for an email with no expectations of getting more emails. But welcome letters set the tone and tell them that they can expect more content, so you don’t get lost in the spam folder.

2. Dedicated Emails

These are purely business mails and mean to inform the public on a specific plan. It can be a seminar that you are holding, the launch of a new service, or any other essential detail.

Dedicated sends allow you to blend different promotional techniques to induce favorable action from the targeted individuals. Such a marketing method can get you more call to action and make you acquainted with people’s needs.



  • Dedicated emails are easy to craft and have high value for the readers. You have to focus on what you are offering and devise the content accordingly. Don’t use fancy photos or infographics—just a simple layout for readers.
  • It allows you to monitor the progress of your campaign. You can easily see who has followed through and who doesn’t.

3. Newsletter Emails

Newsletters regularly remind your customers of the worth of your product or service. It is a great way to increase brand awareness. Before sending a newsletter, you must have a clear goal in your mind. Do you want to retain existing customers? Or do you want to expand your business horizon? Deciding what you wish to achieve and proceeding further is critical to get more conversions.



  • Newsletter generates more brand loyalty and trustworthiness of your services.
  • It does not need much time as you send them to readers. Sometimes it is just meant to inform the readers and can be a simple automated response.

4. Lead Nurturing Emails

Lead nurturing emails can turn your potential customers into your regular buyers. Lead nurturing emails need a lot of time to constitute, but it is a perfect way to involve your subscribers. There are mainly two kinds of this email. One is automated and does not require much effort- it usually updates the readers and focuses on one point of your service. The second one requires more hard work, but it can reap a lot of benefits. It gives your prospective clients a clear idea about the specific features of your product.



  • It allows you to connect with clients and is a highly personable email. 
  • According to HubSpot, lead nurturing emails generate more engagement than any other form of email marketing.

5. Dedicated Emails 

Dedicate emails educate the audience about one offer; they are also known as stand-alone information. It does not hold any significant promotional value. They are sent to provide information about any new upcoming event.



  • It focuses on generating results by keeping one goal in mind. It is a customized message and not always all the subscribers in the mailing list.
  • It is easy to track the progress of such messages. You can check the click-through rate and page views to determine the success of your send.


Summing Up

Successful email marketing is a blend of the highly personalized and tailored message that speaks to people’s needs. SolutionsNow has answers for all your marketing worries. We can run effective social media, content marketing, email marketing, digital marketing, and SEO campaigns and have years of experience. We offer endless opportunities to grow your business and can help you climb the ladder of success.

work hard Data Analytics Statistics Information Business Technol

Google Ads Strategy to Stand Out From the Competition

Google Ads Strategy

Google has become a powerful search engine. It is estimated that there are 2.3 million searches that are performed on Google every second. This shows the broad reach and accessibility of Google in the world of the internet. So, whether you are running a business or selling any product or service without having a prominent presence on Google, you cannot succeed. The best way to do this is by running Google advertisements. It can help to get more visitors to your website, provide value-driven results, and can boost your business standings.

Effectively running a Google ad campaign requires a budget. Although you can start with a smaller budget, it can limit your reach. So, the first thing you do is decide how much you are willing to spend on the campaign and then proceed accordingly.

Set Your Goals

Know what you are looking to achieve from your campaign. Are you looking to get more leads? Are you looking to inform the customer about your product, or get more newsletter signups, or generate revenue for your website? Do you have a set cost per conversion? Know your goals first since they’ll affect the outcome of your campaign

Keyword Research

It is where most of your time is spent when initiating a new campaign. Below are three types of research that can be helpful for you:

  • Keyword Research – Use keyword tools to locate the most relevant keywords people are typing into the search engines to find your product/service/company. Spend some time in keyword research for a successful ad word campaign.
  • Competitive Research – Study your competitor’s keywords in AdWords. See who is standing at or near the top of these rankings, you can use various tools for this purpose, analyze how they are running their campaigns. Visit your competitor sites. Subscribe to their mailing lists. 
  • Research Your Audience – Study the behavior and buying habits of customers. Read their testimonials. What do they love/hate about your competitors? What do they love about your product?  Try to find answers to these questions. It can certainly help you improve and improvise in a better way.

Landing Page Offers

An irresistible offer on your landing page can help you stand from your competitors. Try to take an in-depth look at what your competitors are providing. Ask yourself how can you get a favorable outcome by delivering something different and unique

Use Relevant Keywords

When starting with AdWords, keep your keyword list small and very specific, add all those keywords which you find the ideal for your campaign. Ranking against those keywords will take time, but with consistent work, you can get ahead.  If any of your keywords are not ranking or converting, then you should not use these keywords. 

Keywords That Rank

Finding keywords that help to rank is essential. Try to use the keywords like the offer, discount that can boost your organic reach. People are more likely to use your services if you are catering to their needs.

Keywords that Include “testimonials” data” how-to”, etc. show that people have endorsed your product. Such keywords can also help you to climb up in the market.

Track Conversions

No matter the goals of your campaign, monitor your results—track downloads, newsletter signups, sales, etc. with AdWords conversion tracking. Tracking options can help you proceed in a better way. You can overcome your shortcomings by monitoring the changes and adding those elements in your campaign that can yield immense benefits for your company operations.

Mine the Data

You receive data from AdWords you can’t get anywhere else. Mine your keyword data to locate key phrases that are ideal for your SEO. When you find ones that people respond to your needs, test them on your landing pages and your website. Used this way, AdWords is the grease that lubes your entire marketing campaign. Do a deep digging and find those keywords that have low competition but give you a better chance to rank.

Google Ad Character Count

Google character count is a limit of text characters when you are running a Google ad campaign. Below are some of the details.

DESCRIPTION- Google provides you only 80 characters to compose the description of your text ads. You may even include spaces if you want.

HEADLINE/TITLE-The limit for writing your Headline/Title is restricted, and it is only 25 characters. Both headline one and headline two have a limit of 25 characters.

DISPLAY URL-The limitation of your screen URL is only 35 characters. If you want more, you can add more than 35 characters; however; your ad will reveal only 35 characters.


Summing Up

Running Google advertisements can be frustrating for you if you are not professional. You can either learn the basics, or you can get professional help. Focus on getting more conversion. You have to provide value to readers and carefully design your campaign by keeping all dynamics in your mind.

Why Digital Marketing Is Important in The Healthcare Industry

Digital Marketing For Healthcare Tech Industry

In the past years, there have been monumental changes in the marketing circle. Well defined and clear intent has made the message conveyance easy and effective. With the globalization of the Internet, the scope of digital marketing has become more diverse. The Internet has found its uses in many industries and services. People use it to research data, share information, book appointments, and other stuff, including healthcare researching. Many patients search for doctors through online mediums.

With the digitalization of the world, it is not a surprise that many healthcare services are now using multiple marketing channels. Using digital marketing services helps to expand your grasp. You voice your expert opinions and spread your message to patients around the globe. Patients are relying on online sources to make healthcare decisions.

There are a number of marketing strategies that you can use. Digital marketing can keep your organization at the forefront of the industry. Below we have compiled the top digital marketing tips you can use.

Healthcare Digital Marketing Tips

1. Content Marketing

Having a website is of paramount significance nowadays. If you do not have a website, then you should make one. If you have one, then you need to work on it. In the past, the website was used to provide contact information. But now, it has become the backbone of digital marketing. You need to regularly update audio, videos, and blog content on your website.

Content marketing can increase the lead generation capability for your website. It makes you a reliable and highly trustworthy source of information, making you a healthcare industry leader.

2. Online Videos

Video marketing is one of the best media to promote healthcare services and practices. It is an ideal marketing tool for medical professionals. Your video content needs to be informative and innovative. Indeed, you can set up your YouTube channel as well.

There are some facts that you need to consider about YouTube before proceeding. YouTube has become the second biggest search engine after Google. Also, the audience prefers to watch videos than to read the content.

3. Blogging

Blogging is undoubtedly a very productive practice. Make sure you have an SEO expert to optimize your content. It is vital for Google ranking. Blogging can give prospective patients ideas about your services, and you can build customer loyalty and help people. Blogging on a website is as critical as updating content on your social media pages.

4. Podcasting

Podcasting is an effective marketing technique for medical professionals. If it is carried out tactfully, it enhances brand awareness. Podcasts are an excellent source for new leads. You can depict yourself as a front-runner in the medical field. However, you have to carefully tailor the message as per the needs of your target patients.

5. Social Media Marketing

Social media has overtaken all forms of media. It has become a leader in the marketing industry. Leading social media websites like LinkedIn, Facebook, and Twitter offer excellent prospects for reaching new viewers. While formulating your marketing strategy, social media marketing must be on the top of the list.

According to the latest research, nearly 60-70% of people search for health information on social media platforms. Among these searches, most readers are looking for a doctor or health expert. Social media campaigns will boost your marketing success and help you reach the right people.


Patients usually call or book appointments to meet the doctors. However, if you want to stay ahead, you can always make an online platform for booking. You can save your patients from the long intensive booking process by giving them an easy booking dais.

8. Big Data Analytics

Data Analysis is the key to a successful marketing campaign. But how does it prove beneficial if you are doing healthcare digital marketing? Companies that use data analytics know the market. The Healthcare sector has a huge database of patients. You can use the data ethically to inform and package your services to the patients.


Healthcare marketing is continually changing, and it is up to you to find sales by using different channels. Effective digital marketing demands you to read trends to benefit from them to put yourself ahead of the competition. The year 2020 promises a bright future for medical specialists that have mastered the skill of advertising and marketing.

10 Cool Things To Post On Facebook That Generate High Engagement

It’s the ultimate aim of every marketer to engage their readers and get organic search traffic. Social media has changed how products and services are marketed on the internet. One specific social media platform that has a broad reach and big appeal in the users is Facebook.

We can say with certainty that Facebook has a prominent place for your business. So, having a strong social media strategy is of utmost significance. You can find everyone on Facebook—including people you are looking to target.

According to one report, more than 60% of marketers have called Facebook the most critical medium while formulating digital marketing strategies. It should not come as a surprise because once you see the Facebook stats, it is obvious…

  • Facebook is a widely used social media platform having over 2 billion followers
  • Over 1 billion Messenger users

In this article, you will know some cool things to post on Facebook to spike up your following. These tips can certainly benefit you in engaging your audience and boost your brand awareness.

1. Begin with a Story

Telling a story is one the best trick that you can use because sometimes words rhyme with people. People can also relate to the story if they have endured the same thing.

If you are promoting a brand, you can start by sharing the CEO’s short interview. A short video presentation will help people to grasp the brand’s mission. It will help you establish a strong emotional bond with Facebook followers.

Telling the stories about your life and how you begin your business can significantly appeal to people. Individuals will not only engage positively with the information but sometimes relate to it.

2. Select Quality Content Over Quantity

Competition is increasing in social media, and brands are sharing more content than ever before. People are focusing on “quantity” rather than providing value to readers.

When Facebook was not that popular as it is now, putting extra content can help you get more likes and views. But, if you use this method now, your marketing plan can suffer a huge deal. It is not a good idea to use quantity over quality.

3. Post on Trending Topics

Focus on writing on those topics that are trending. Such issues attract the viewers, but social media also push such content up in the ranking.

Do in-depth research and see what people are talking about or what to know. Ask them questions, communicate with your fans, and reply to their queries. It will give you a better idea of what to post.

4. Timing

Timing is of the essence in any marketing campaign. This is also true for your posts. Timing your post at the right times can give you the desired results. Most of the posts are scheduled between 12 pm to 7 pm. However, you do not have to rely only on this.

You can use Facebook Audience Insight tool to track your audience activity. It can give you an idea of when to time your posts, the best time to post the content on Facebook, and most importantly, what to post.

5. Post in Non-Peak Hours

Posting content and Facebook posts during peak hours is not a good move. Facebook is bombarded with a lot of content during such crucial hours. Competitors are fighting for a spot during these hours. It will make it more challenging for you to get more interaction from users during peak hours.

So, what’s the alternative to this? Here is the solution: you can always target the audience in non-peak hours. Non-peak hours are generally morning time and are a better solution due to less competition.

6. Use Original Images

Posting creative and original images can give your page a taste of uniqueness. It can add extra flavor to your Facebook post. Make the image colorful, meticulous so that it resonates with the post. Now to do it, you have two options. You can use tools to make an original image or hire someone to do it for you.

7. Be You

The best advice before writing a Facebook post is to be you! Be original and creative. Do not commercialize your content. On Facebook, people interact with colleagues and friends, so post content you do in real life! It can make your brand sound more friendly while still increasing engagement.

Viewers and readers will interact with your content better if you sound like a sentimental individual. Don’t robotize your content.


8. Target Your Audience

You can also talk directly to your target audience through Facebook! Targeted marketing means you are appealing to a specific section of the population. Customize your Facebook post ideas to the desired segment of the people that you want to engage.

9. Use Hashtags in Your Posts

Using hashtag # in Facebook posts is an exciting way to increase engagement!


Hashtags are the words that are searched and are clickable. Usually, people search for specific topics using hashtag words. Using these words in your post can give you a broad reach and more engagement.


10. Offer Promotions

Sometimes you need to motivate your viewers. Offer something new and exciting to readers. One such thing is promotional campaigns. Such campaigns can drive audience interest. Promotions can be a great way to promote your brand while still getting good engagement for you.

Wrapping Up

Facebook is always vital for your content marketing strategy. Facebook focuses on giving the best user experience. If your content can provide an exciting prospect to your users, Facebook will certainly show them to more people. These tips will undoubtedly help you in making the best content and help build brand loyalty.

Always remember, nobody wants to look at dull and boring Facebook posts. There are some occasions when you can add a professional approach to your work, but not always. Be consistent and exciting. If you want to gain an edge in the social media market, follow these tips. You will be amazed to see the outcome.


We are glad that you preferred to contact us. Please fill our short form and one of our friendly team members will contact you back.

Get a Quote